Market notesJuly 8, 2026 · 5 min read
The storefront window is becoming a neighborhood media channel
Why small, context-rich placements can give local and national advertisers something large-format outdoor media often cannot.
Read articleOpenWall Journal
Notes from the open market for physical attention.
Practical field guides, neighborhood media ideas, and a transparent look at how OpenWall is building the marketplace.
Latest · Field guide
What is a wall worth? A practical guide to pricing physical ad space
A useful starting point for turning foot traffic, visibility, placement quality, and operating effort into a defensible asking price.
July 15, 2026 · 6 min read
Read the latestMarket notes
ProductJune 30, 2026 · 7 min read
Proof, not promises: a better trust layer for outdoor advertising
How time-stamped placement evidence, clear review states, and delivery history make physical media easier to buy and operate.
Read article